Entering the Sites constitutes your acceptance and agreement to all terms contained in this Privacy and Security Policy. If you do not agree with the terms set forth in this Privacy and Security Policy, please do not enter the Sites.

mercadoUS is careful about how your personal information is used and shared. Knowing how important your personal information is to you, this policy will explain how we use and protect your personal information. By utilizing our website, mercadoUS.com, you agree to consent to our disclosure of personal information, collection and storage as described in the Privacy and Security Policy. This Privacy and Security Policy is effective for all users who register or use our website after 10/01/2011.

A.   Our Terms and Conditions govern this Privacy and Security Policy.

B.   To the extent there is a conflict between the terms of this Privacy and Security Policy and the Terms and Conditions, the Terms and Conditions shall govern.

C.   We may periodically make changes to this Privacy and Security Policy.

D.   It is your responsibility to review this Privacy and Security Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often.

E.   This Privacy and Security Policy supersedes any and all previous versions.

Privacy and Security Policy Guide

1) SCOPE

2) ACCOUNT PROTECTION AND SECURITY

3) COLLECTION

4) COOKIES

5) INFORMATION THAT mercadoUS GATHERS

6) USE

7) MARKETING

8) NO SPAM, SPYWARE OR SPOOFING

9) OUR DISCLOSURE OF YOUR INFORMATION

10) USING INFORMATION FROM mercadoUS

11) ACCESSING, REVIEWING AND CHANGING YOUR PERSONAL INFORMATION

12) THIRD PARTIES

13) GENERAL

14) YOUR CALIFORNIA PRIVACY RIGHTS

 

1) SCOPE

A.      This Privacy and Security Policy describes how we handle your personal information for our services on the mercadoUS websites. It applies to the mercadoUS website content and other related websites where this policy appears in the footer of the page. Future mercadoUS branded websites or websites we operate may be governed by separate privacy policies. The policy that applies on any of our domains or subdomains is always the policy that appears in the footer of each website.

B.      Subject to the requirements of applicable law, we strive to provide a consistent set of privacy practices throughout the mercadoUS website. By accepting the Privacy and Security Policy and the User Agreement in registration, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Privacy and Security Policy. This Privacy and Security Policy is effective upon acceptance and or use of our website by new users and is otherwise effective on 10/01/2011.

2) ACCOUNT PROTECTION AND SECURITY

Securing your information is a company priority. Whether you are shopping online, we use reasonable security measures to help protect the confidentiality of personal information.

Online Protections

mercadoUS is committed to every user’s online data security, and for that reason, we make sure to take the steps needed to make all information received from you online as secure as possible from unauthorized access and use. We utilize a firewall, and our secure server software uses industry-standard Secure Socket Layer (SSL) encryption technology. SSL encodes your personal information, including credit card number, name, and address, as it travels over the Internet so that all transactions are secure. So, if your browser is capable of SSL your account information will be protected during transport across the Internet. This means that hackers and other potential threats will not be able to see all your private information. Your account information is protected by the password you use to access your online account. Please keep this password confidential. When you enter a secure portion of a website, which is any page containing any of your account information, an image of a closed lock or a solid key should appear in the bottom bar of your browser window. If you click on this image, a small pop-up window displaying website security information will appear. This display indicates that your personal information is transmitted in an encrypted form between your computer and the mercadoUS web server and not to some unknown or unauthorized server.

Personal information that is maintained in our offices or stores is subject to physical, administrative, and technical controls as well. Hard copies of sensitive personal information are maintained in locked locations or cabinets with similar restrictions for electronic storage. When disposed of, the information is shredded, destroyed, erased, or otherwise sought to be made unreadable. Please note that unauthorized access of our Site is prohibited and punishable under the Computer Fraud and Abuse Act of 1986 and the National Information Infrastructure Protection Act.

3) COLLECTION

You can browse our sites wihout telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. If you choose to provide us with personal information, you consent to the transfer and storage of that information on our servers located in California, United States.

A.   We may collect and store the following personal information:

B.   Email address,

C.   Physical contact information,

D.   And (depending on the service used) sometimes financial information:

1. Such as credit card,

2. or Bank account numbers;

E.   Transactional information based on your activities on the site (such as buying an item and content you generate or that relates to your account);

F.   Shipping, billing and other information you provide to purchase or ship an item;

G.   User discussions, chats, correspondence through our sites (e-mails), and correspondence sent to us;

H.   Other information from your interaction with our sites, services, content and advertising, including:

1. Computer and connection information,

2. Statistics on page views,

3. Traffic to and from the sites,

4. Advertisement data,

5. Internet Protocol (IP) address,

6. and standard web log information;

I.   Additional information we ask you to submit to authenticate yourself or if we believe you are violating site policies (for example, we may ask you to send us an ID or other information to verify your address, or to answer additional questions online to help verify your identity);

J.   Information from other companies, such as demographic and navigation data;

K.   And other supplemental information from third parties (for example, if you incur in a debt to mercadoUS, we will generally conduct a credit check by obtaining additional information about you from a credit bureau, as permitted by law).

4) COOKIES

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser, and to provide features such as 1-Click purchasing, Recommended for You, and storage of items in your Shopping Cart between visits.

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the Web site of its manufacturer. However, because cookies could allow you to take advantage of some of mercadoUS's potentially essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any mercadoUS products and services that require you to Sign in.

5) INFORMATION THAT mercadoUS GATHERS

The information we learn from customers helps us personalize and continually improve your shopping experience at mercadoUS. Here are the types of information we gather.

A.   Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.

B.   Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies”, and we obtain certain types of information when your Web browser accesses mercadoUS or advertisements and other content served by or on behalf of mercadoUS on other Web sites.

C.   E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from mercadoUS if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences on your account.

D.   Information from Other Sources: We might receive information about you from other sources and add it to our account information.

6) USE

Do we at mercadoUS share the information we receive?

Information about our customers is an important part of our business, and we do not sell it to others. We share customer information only as described below and with subsidiaries of mercadoUS, controls that either are subject to this Privacy and Security Policy or follow practices at least as protective as those described in this Privacy and Security Policy.

Affiliated Businesses We Do Not Control: We work closely with affiliated businesses. In some cases, such as Marketplace sellers, these businesses operate stores at mercadoUS or sell offerings to you at mercadoUS.com. In other cases, we operate stores, provide services, or sell product lines jointly with these businesses. You can tell when a third party is involved in your transactions, and we share customer information related to those transactions with that third party.

7) MARKETING

mercadoUS wants to communicate with you in ways you want to hear from us. Examples are newsletters, special offers, and new product announcements. We use the following standards for marketing communications:

A.   mercadoUS DOES NOT sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from other companies and use it to improve and personalize our services, content and advertising. If you do not wish to receive marketing communications from us or participate in our ad-customization programs, simply indicate your preference in mercadoUS or by following the directions provided with the communication or advertisement.

B.   We use an opt-in standard for phone and text messages. We also use an opt-in standard for sharing personal information with third parties for marketing purposes. Opt-in means we will only conduct the activity with your express consent.

C. We use an opt-out standard for email or for other communications like mail. Opt-out means we consider your consent is implied, but will not conduct the activity on your request.

8) NO SPAM, SPYWARE OR SPOOFING

mercadoUS does not tolerate spam against its users or itself. Make sure to set your mercadoUS communication preferences so we communicate to you, as you prefer. To report mercadoUS related spam or spoof emails to mercadoUS, please forward the email to asistencia@mercadoUS.com. You may not use our communication tools to send spam or otherwise send content that would violate our User Agreement. We automatically scan and may manually filter messages to check for spam, viruses, phishing attacks and other malicious activity, illegal or prohibited content, we do not permanently store messages sent through our emailing tools. We do not rent or sell any email addresses.

9) OUR DISCLOSURE OF YOUR INFORMATION

Service Providers

We may disclose or otherwise make available personal information about you to service providers that help with our business operations. Examples are shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our product and service offerings and our websites. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers or mercadoUS maintain facilities. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf.

Legal Requirements and Protection of Our Company and Others

We may disclose your information in other special circumstances. These include situations when the sharing is necessary to protect the safety, property, or other rights of mercadoUS, our customers, our associates, or any other person, or where otherwise required by law. Examples include protecting the health or safety of customers, or addressing crimes committed on mercadoUS property. Data from in-store security cameras may also be provided to law enforcement upon written request. mercadoUS may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable law.

10) USING INFORMATION FROM mercadoUS

mercadoUS enables users to share personal and financial information to complete transactions. To help protect your privacy, we allow only limited internal access to other users' contact, shipping and financial information to facilitate your transactions.

11) ACCESSING, REVIEWING AND CHANGING YOUR PERSONAL INFORMATION

Users can review and change most of their personal information by signing on to the mercadoUS website. We will not manually modify your personal information given that it is very difficult to verify your identity remotely. Users must update their personal information when and if it changes or it becomes inaccurate. Upon your request, we will close your account and remove your personal information from our servers as soon as reasonably possible, based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts to comply with law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our mercadoUS User Agreement, and take other actions otherwise permitted by law.

12) THIRD-PARTIES

Except as otherwise expressly included in this Privacy and Security Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to others, whether they are bidders, buyers or sellers on our sites or other sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. mercadoUS does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. We encourage you to ask questions before you disclose your personal information to others.

13) GENERAL

We may amend this Privacy and Security Policy at any time by posting the amended terms on this site. All amended terms automatically take effect 30 days after they are initially posted on the site.

A. Privacy of Children Online

mercadoUS does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use mercadoUS only with the involvement of a parent or guardian.

B. International

Personal information about our customers may be processed and stored in the United States or any other country in which mercadoUS or our service providers maintain facilities. mercadoUS requires our family of companies to protect your personal information, regardless of where it is stored, in accordance with local laws and our policies.

C. Changes to the mercadoUS Privacy and Security Policy

Please check our Privacy and Security Policy periodically for changes. We will also notify you of significant updates and will post the date it was last updated at the bottom of the Privacy and Security Policy.

D. Contact Us

Email ServicioalCliente@mercadoUS.com for store experience, marketing preferences and general feedback/questions.

E. Contacting the Privacy and Security Policy Office

Email Our Privacy and Protection Office at OficinadePrivacidad@mercadoUS.com - Please feel free to contact the Privacy and Security Policy office with any questions or comments about this policy or about how your information is handled. You can also contact us via the addresses below:

Mail:

MercadoUS
1520 Brookhollow Dr., #31
Santa Ana, CA 92705-5427

14) YOUR CALIFORNIA PRIVACY RIGHTS

Our privacy describes how we share information for marketing purposes. The policy and rights apply to all customers, including California residents:

We share information with others outside of mercadoUS only if we have your express consent of the user (opt-in).

Please contact us with any questions, or to request a list of third parties to whom we may disclose information for marketing purposes and the categories of information we may disclose, via the Contact Us section of our website.

If there is any inconsistency between this Privacy and Security Policy and those of The Terms and Conditions of Use, the Terms and Conditions of Use will prevail.

THIS PRIVACY AND SECURITY POLICY IS EFECTIVE FROM: 10/01/2011